IOC, Alibaba Group launch long-term partnership

DAVOS, Switzerland, Jan. 19 -- The International Olympic Committee (IOC) and Alibaba Group on Thursday jointly announced a long-term partnership through 2028.

Joining The Olympic Partner (TOP) worldwide sponsorship program, Alibaba will become the official "Cloud Services" and "E-Commerce Platform Services" Partner, as well as a Founding Partner of the Olympic Channel.

The partnership was announced at the World Economic Forum in Davos, Switzerland, with IOC President Thomas Bach, Alibaba Group Founder and Executive Chairman Jack Ma and Alibaba Group Chief Executive Officer Daniel Zhang.